From “Apple, Samsung and why gadgets all look the same”,
“Even if you’re one of the few corporations able realistically to think about shifting user expectations, the answer may feel like very little. Yet the history of the web has a warning to offer even to the mightiest giants. When the seemingly relentless innovations of a first decade coalesce into consensus, even the deepest moat of patents and licences won’t protect you when the next generation of obviousness emerges elsewhere.”
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