There is lots of hype around ChatGPT out there. This is by far one of the best NLP tools to date.
The question is, with the machines getting so good at natural language, what is the place for humans and what is the role of humans.
For me, advanced AI / ML-based chats are as good as those that can interact with the chatbot with intelligence. This is similar to a Google search; you got to know what to search for, and you got to tune the search to the best of your ability to get good results to ensure not to get lost in SEOed marketing content.
Let's say you want to be inspired by ChatGPT on how to market your product. What would you ask for?
Well, below is what I asked for. The answers are very good. But they are as good as the questions being asked.
First, I asked what to read on marketing. Then I asked about a specific author. To ask about the specific author, you need to know that author. Note that the bot never mentioned that to you. But, once asked, you get a good response on the specifics from that author. This means human knowledge still matters. This means you must do your homework before leveraging AI / ML to its full potential, not in the technical world, but in the general human world with natural language. Being able to deal with computers and intelligent systems with natural language is a massive achievement. It makes life much easier. However, only those with idea creation and articulation skills can get the most out of the smart systems. I see many paise and admire "how great thou art" these systems are, but very few people talk about what we need to do as humans to get the maximum out of these systems. That is the most important point, and that is what we should be teaching our kids as these smart systems keep emerging and keep getting better.
In simple terms, the simple framework of "read, write, listen, speak" framework to help build skills in any language matters the most. Does not have to be only English. Any language would do. But you as a human need to read and watch to collect the dots and then write and speak to connect the dots, and you can keep tuning this skill till you can get the max out if a chatbot like ChatGPT.
To get back to the chat, I asked the bot what a good marketing strategy for a service would be. Then I was given a generic framework that, based on my experiences, I know that these only work a little. So I had to get to the specifics. I asked what Seth Godin would say about the above strategy I would follow, and the bot tuned the answer well. Then, given that I have read the material from this particular author, I got to the specifics further and asked the bot to frame the model to a piece of specific advice that the author suggested. Then there was impressive further tuning.
In summary, chatbots, no matter how intelligent they are, as good as how knowledgeable the human being using them is. As the systems get better at natural language, we need to get our kids back to the libraries and get them back into the habit of reading fiction, non-fiction, and sciences. While the systems get better at what they do, we need to get better at what humans can do - language is the essence of any culture, and communication is the most fundamental skill!
There are many excellent books on marketing, and the best one for you will depend on your specific interests and goals. Here are a few recommendations:
"Influence: The Psychology of Persuasion" by Robert Cialdini: This book is a classic in the field of marketing and covers the psychological principles that drive people to take action.
"The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout: This book offers practical, actionable advice on how to build and maintain a successful brand.
"The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell: This book explores how ideas and products can spread rapidly through society, and how small changes can have a big impact on consumer behavior.
"Thinking, Fast and Slow" by Daniel Kahneman: This book is a comprehensive look at how we make decisions, and it offers insights into how marketers can effectively influence consumer behavior.
"Hooked: How to Build Habit-Forming Products" by Nir Eyal: This book teaches readers how to create products that customers will use again and again, and it's particularly useful for companies looking to build long-term customer relationships.
There are many other great books on marketing, so these are just a few suggestions to get you started.
Seth Godin is a well-known author, entrepreneur, and marketing expert, and many of his books have received positive reviews for their insights on marketing and business. Some of his popular books on marketing include:
"Purple Cow: Transform Your Business by Being Remarkable" - This book teaches readers how to stand out in a crowded market by being truly remarkable and offering something unique.
"Permission Marketing: Turning Strangers into Friends and Friends into Customers" - This book discusses how to create a marketing strategy that is focused on building relationships with customers through permission-based marketing techniques.
"All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World" - This book explores the role of storytelling in marketing and how to create compelling narratives that will engage and persuade customers.
Overall, Seth Godin's books are well-regarded in the marketing industry and are a good resource for those looking to learn more about marketing and branding.
Here are some guidelines for marketing a coworking space:
Identify your target audience: Determine who your ideal customers are and tailor your marketing efforts to appeal to them. Consider factors like their age, location, profession, and interests.
Develop a unique selling proposition (USP): What makes your coworking space different from the competition? Highlight your unique features and benefits in your marketing efforts to stand out.
Use social media: Social media platforms like LinkedIn, Facebook, and Instagram can be powerful tools for reaching potential customers. Create profiles for your coworking space on these platforms and regularly post updates, promotions, and engaging content.
Create a website: A professional, well-designed website is essential for showcasing your coworking space and providing information to potential customers. Make sure to include clear, high-quality photos and a detailed description of your services and amenities.
Offer promotions and discounts: Consider offering promotions and discounts to attract new customers and encourage them to try out your coworking space. This could include discounts for first-time customers or promotions for long-term memberships.
Utilize email marketing: Email marketing can be an effective way to reach potential customers and keep them informed about your coworking space. Consider creating a newsletter or email list and sending regular updates, promotions, and other relevant information.
Network and collaborate with local businesses: Building relationships with other local businesses can help to bring more exposure to your coworking space. Consider hosting events or partnering with other businesses to cross-promote each other's services.
Seth Godin is a well-known marketing expert and author, and he has written extensively on marketing and branding. Here are a few ways in which Seth Godin's ideas might be relevant to the guidelines listed above:
Identify your target audience: Seth Godin emphasizes the importance of understanding and targeting a specific audience in his book "Purple Cow: Transform Your Business by Being Remarkable." He argues that trying to appeal to everyone is a recipe for failure and that businesses should focus on creating a unique product or service that will appeal to a specific group of people.
Develop a unique selling proposition (USP): In his book "The Purple Cow," Godin talks about the importance of being remarkable in order to stand out in a crowded market. He argues that businesses should focus on creating something truly unique and valuable that will make them stand out from the competition.
Use social media: Godin has written extensively about the role of social media in marketing and how businesses can use it to reach and engage with customers. He argues that social media platforms can be powerful tools for building relationships with customers and spreading ideas.
Create a website: Godin believes that a website is an essential marketing tool for businesses, as it provides a central hub for customers to learn about and interact with a company. He advises businesses to create a professional, well-designed website that clearly communicates the company's value proposition and brand message.
Offer promotions and discounts: Godin discusses the importance of offering incentives and rewards to customers in his book "Permission Marketing: Turning Strangers into Friends and Friends into Customers." He argues that promotions and discounts can be effective ways to attract new customers and build loyalty.
Utilize email marketing: Godin is a strong proponent of email marketing as a way to reach and engage with customers. He advises businesses to create a targeted email list and send regular, personalized emails to keep customers informed and engaged.
Network and collaborate with local businesses: Godin believes that businesses should focus on building relationships and collaborating with other companies in order to create value and drive growth. He advises businesses to seek out partnerships and collaborations that will help them reach new customers and grow their business.
The idea of "people like us do things like this" suggests that people are more likely to adopt new behaviors and make decisions based on what similar people around them are doing. In the context of marketing a coworking space, this idea could be applied in a few different ways:
Identifying and targeting specific audience segments: By identifying specific groups of people who are likely to use a coworking space, you can tailor your marketing efforts to appeal to those groups. For example, if you know that your space is particularly popular with freelancers and entrepreneurs, you could highlight the benefits of your space for those groups in your marketing efforts.
Leveraging social proof: By highlighting the fact that other people like them are using your coworking space, you can create a sense of social proof and encourage potential customers to consider your space. For example, you could feature testimonials or reviews from current customers on your website or social media profiles, or showcase the diverse range of people who use your space.
Creating a sense of community: Building a sense of community around your coworking space can help to create a sense of belonging and encourage people to use your space. By highlighting the social aspect of your space and the connections that people can make there, you can appeal to people who are looking for a sense of community and connection.
Overall, the idea of "people like us do things like this" suggests that people are influenced by the behaviors and decisions of others, and that marketers can use this principle to create a sense of social proof and build a sense of community around their product or service.
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